📈 Part of our Christian Businessman Series
In this episode of The Way We See It, Alex sits down with Josh Boyd, CEO and Founder of The 12, a nationally recognized fitness and wellness brand rooted in purpose and transformation. Josh shares his remarkable journey—from a young, emancipated teen chasing the American dream to a high-performing entrepreneur who built his business from the ground up. But it wasn’t until COVID hit that Josh was reminded of the power of discipline—physically, spiritually, and emotionally. That wake-up call led him back to the basics and reignited his focus on what truly matters. Today, discipline isn’t just a personal value—it’s the cornerstone of his life, leadership, and coaching. In this candid conversation, Josh opens up about the failures, lessons, and faith moments that shaped him, and how he now helps others experience real, lasting growth through aligned living. This is a must-listen for any man working to honor God while leading with focus, grit, and intentionality.
